Ankara, 20. September 2011 Press release

Special focus on Austria at Izmir Trade Exhibition

From 8 to 18 September, Austria exhibited for the first time at the biggest and oldest Turkish trade exhibition in Izmir. A series of political and cultural events organised by the Austrian Embassy in Ankara and the Istanbul Cultural Forum accompanied the comprehensive business and culinary programmes organised by the Foreign Trade Delegation of the Austrian Economic Chamber in Ankara with funds from the internationalisation campaign.

Apart from Turkey’s Minister of Industry and Science Ergün, Minister of Transport Yildirim and Minister of Tourism and Culture, Günay, the official opening of the Izmir Trade Exhibition was also attended by Austrian Minister of the Economy Mitterlehner who held a speech at the opening ceremony and also opened the Austrian exhibition stand. Others in attendance were Viennese City Councillor Ludwig – who opened the Viennese exhibition stand – and MoP Korun. The two Foreign Trade Centres of Ankara and Istanbul had organised five “Austria Showcases”, special topic presentations on environmental engineering, urban technology, education, tourism infrastructure and architecture during the trade exhibition. Some 50 companies participated in these Showcase events. The exhibition stand organised by the Austrian Foreign Trade Organisation covered around 600 sqm and was the biggest non-Turkish exhibition stand. It stood out with the culinary presentations and delicacies offered by the MODUL hotel and catering college and by caterers Do&Co. At the end of the trade exhibition, a meeting was held of all official trade delegates at the EU embassies in Turkey, and representatives of the companies from the three German-speaking countries Austria, Germany and Switzerland that operate in Turkey also met.

The event was complemented by a rich cultural programme hosted with the support of the Austrian Embassy in Ankara, the Austrian Cultural Forum in Istanbul, the Honorary Consulate in Izmir and the Foreign Trade Centre in Ankara. On the occasion of the official opening, the “Johann Strauss Ensemble” enchanted the people with Austrian waltz music, followed by daily performances of classical music given by young musicians from Izmir. During the trade exhibition, photos of Austrian artist Mehmet Emir who was born in Turkey were shown under the title “My Father and I”; and there was an exhibition of water colours by Austrian artist Berthold Maier at the Exhibition Grounds as well as an exhibition of art photography of Austrian photographer Josef Polleross in the newly opened Baumax DIY store. The Austrian culinary weeks at Swissotel were accompanied by traditional music performed by the Styrian folk music trio “Dreimäderlhaus”. Jazz aficionados enjoyed two concerts of the “Drechslertrio” at the Hilton Hotel. At the end of the trade exhibition, on 17 September, young musicians from Izmir gave an outdoor orchestral concert of Austrian classical music in front of the Celsus Library in Ephesus.

Several groups of the official trade exhibition participants visited the excavation work in Ephesus that is headed by the Austrian excavation director Dr. Ladstätter.

This joint presence at the trade exhibition was the biggest presentation of Austrian business and industry that has been made in Turkey to date. It can rightly be called a “synthesis of all things Austrian”, given the multi-faceted accompanying events, the display of the Austrian way of life, and the typical Austrian delicacies served. The attendance by high-ranking Turkish and Austrian politicians underlined the great importance of the bilateral relationships (Austria was the largest foreign investor in Turkey both in 2009 and in 2010).

This is a joint press release of the Austrian Foreign Ministry and the Austrian Economic Chamber.


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